app.link operates primarily as a developer platform, focusing on mobile deep linking & attribution. app.link is a domain primarily used by Branch.io, a mobile linking platform. It facilitates deep linking, attribution, and analytics for mobile applications, ensuring seamless user journeys across various platforms. It is operated by Branch Metrics, Inc..
Beyond its core function, the ecosystem extends into url shorteners, providing a broader range of services.
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app.link is a well-established platform operated by Branch Metrics, Inc.. Top 10,000 global website, 10 years old, high traffic. Standard web safety practices apply.
While app.link is an established platform, these capabilities require extra vigilance.
app.link converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.
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URLert analyzed recent scan activity for app.link and found 4 results.
| Status | Target URL | Time |
|---|---|---|
| Malicious | https://5g6n.app.link/rarLSmzMESb | 2 weeks ago |
| Malicious | https://underdog.app.link/TfLlzGoJ3Wb | 12/7/2025 |
| Malicious | https://expe.app.link/ji10ec7aRYb | 12/5/2025 |
| Suspicious | https://vityaiphotos.app.link/gV4EwGQEHUb | 12/3/2025 |
Access this classification data programmatically via our API.
{
"domain": "app.link",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "developer_platform",
"specialization": "Mobile Deep Linking & Attribution",
"secondary_purposes": [
"url_shortener"
]
},
"identity": {
"headline": "Domain for mobile deep linking and attribution services",
"summary": "app.link is a domain primarily used by Branch.io, a mobile linking platform. It facilitates deep linking, attribution, and analytics for mobile applications, ensuring seamless user journeys across various platforms.",
"operator": "Branch Metrics, Inc.",
"parent_entity": null,
"topics": [
"mobile development",
"deep linking",
"app attribution",
"mobile analytics",
"marketing technology"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2015-03-18",
"rank": 1952,
"hosting_provider": "AMAZON-02"
}
}