bitly.com

Trusted High Traffic Tranco #3,427

bitly.com operates primarily as a URL shortener, focusing on link management. Bitly is a popular link management platform that provides URL shortening, custom links, and link analytics. It helps businesses and individuals track and optimize their online content. It is operated by Bitly, Inc..

Industry Category

URL Shorteners

Services that create shortened URLs for easier sharing.

Related Topics

url shorteninglink managementanalyticsmarketing toolscustom links

Well Established

bitly.com is a well-established platform operated by Bitly, Inc.. Top 10,000 global website, 22 years old, high traffic. Standard web safety practices apply.

Top 10,000 global website22 years oldhigh traffic

Security Considerations

While bitly.com is an established platform, these capabilities require extra vigilance.

URL Shortener

bitly.com converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.

Remember: The platform itself is established, but even established platforms can be abused.

Related Security Guides

Learn about common risks for this type of website

Real-Time Investigation

Investigate a Specific URL

Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.

Opens in a new tab for live analysis

Recent Threat Analysis

URLert analyzed recent scan activity for bitly.com

No public scans recorded recently

Be the first to run a threat analysis on this domain.

Developer API

Integrate Domain Intelligence

Access this classification data programmatically via our API.

GET /api/v1/classify?domain=bitly.com
{
  "domain": "bitly.com",
  "state": "developed",
  "stability": "permanent",
  "confidence": "high",
  "category": {
    "purpose": "url_shortener",
    "specialization": "Link Management",
    "secondary_purposes": []
  },
  "identity": {
    "headline": "URL shortening and link management platform",
    "summary": "Bitly is a popular link management platform that provides URL shortening, custom links, and link analytics. It helps businesses and individuals track and optimize their online content.",
    "operator": "Bitly, Inc.",
    "parent_entity": null,
    "topics": [
      "url shortening",
      "link management",
      "analytics",
      "marketing tools",
      "custom links"
    ]
  },
  "functions": {
    "is_ugc_platform": false,
    "is_file_host": false,
    "is_url_shortener": true,
    "is_public_idp": false,
    "is_crypto_platform": false,
    "allows_user_subdomains": false,
    "is_form_builder": false,
    "is_document_host": false
  },
  "facts": {
    "created_at": "2003-11-12",
    "rank": 3427,
    "hosting_provider": "GOOGLE-CLOUD-PLATFORM"
  }
}

Hosting

GOOGLE-CLOUD-PLATFORM

Registered

Nov 12, 2003

Last Updated

Jan 6, 2026

Domain data sourced from WHOIS, Tranco rankings, and URLert's classification engine.