Threat Investigation

bom.so

Trusted High Traffic Tranco #47,613

bom.so operates primarily as a URL shortener, focusing on marketing link management. Bom.so is a Vietnamese web service that provides free and premium URL shortening tools. It offers features such as link tracking, audience targeting, analytics, and integration with advertising pixels for marketing optimization. It is operated by Bom.so.

url shortenerlink managementmarketing analyticsvietnam
Network Infrastructure

Historical and current IP address mappings for this domain.

Community Intelligence

Real experiences from people who visited this domain

Recent Threat Analysis

URLert analyzed recent scan activity for bom.so

No public scans recorded recently

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Security Considerations

While bom.so is an established platform, these capabilities require extra vigilance.

URL Shortener

bom.so converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.

Remember: The platform itself is established, but even established platforms can be abused.

Related Security Guides

Learn about common risks for this type of website

Developer API

Integrate Domain Intelligence

Access this classification data programmatically via our API.

GET /api/v1/classify?domain=bom.so
{
  "domain": "bom.so",
  "confidence": "high",
  "category": {
    "purpose": "url_shortener",
    "specialization": "Marketing Link Management"
  },
  "identity": {
    "headline": "Vietnamese URL shortening and link management platform",
    "summary": "Bom.so is a Vietnamese web service that provides free and premium URL shortening tools. It offers features such as link tracking, audience targeting, analytics, and integration with advertising pixels for marketing optimization.",
    "operator": "Bom.so",
    "parent_entity": null,
    "topics": [
      "url shortener",
      "link management",
      "marketing analytics",
      "vietnam",
      "click tracking"
    ]
  },
  "functions": {
    "is_ugc_platform": false,
    "is_file_host": false,
    "is_url_shortener": true,
    "is_public_idp": false,
    "is_crypto_platform": false,
    "allows_user_subdomains": false,
    "is_form_builder": false,
    "is_document_host": false
  },
  "facts": {
    "registered_date": "2021-11-15T12:48:13Z",
    "rank": 47613,
    "hosting_provider": "DIGITALOCEAN-ASN - DigitalOcean, LLC"
  }
}

Hosting

DIGITALOCEAN-ASN - DigitalOcean, LLC

Registered

Nov 15, 2021

Last Updated

Feb 27, 2026

Domain data sourced from WHOIS, Tranco rankings, and URLert's classification engine.