branch.io operates primarily as a developer platform, focusing on mobile deep linking & attribution. Branch.io provides a mobile measurement and deep linking platform that helps developers and marketers create seamless user journeys across web and mobile apps. It is a critical infrastructure provider for mobile app growth, attribution, and cross-platform analytics. It is operated by Branch Metrics, Inc..
Historical and current IP address mappings for this domain.
| IP Address / Infrastructure | Status | Subdomains | Last Seen |
|---|---|---|---|
AMAZON-02 - Amazon.com, Inc. (AS16509) | Historical | branch.io | Today |
Real experiences from people who visited this domain
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While branch.io is an established platform, these capabilities require extra vigilance.
branch.io converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
branch.io allows users to create custom addresses like "anything.branch.io". An address like "paypal-secure.branch.io" may look official but is actually controlled by whoever registered that subdomain—not Branch Metrics, Inc..
Remember: The platform itself is established, but even established platforms can be abused.
Access this classification data programmatically via our API.
{
"domain": "branch.io",
"confidence": "high",
"category": {
"purpose": "developer_platform",
"specialization": "Mobile Deep Linking & Attribution"
},
"identity": {
"headline": "Mobile linking, attribution, and measurement platform",
"summary": "Branch.io provides a mobile measurement and deep linking platform that helps developers and marketers create seamless user journeys across web and mobile apps. It is a critical infrastructure provider for mobile app growth, attribution, and cross-platform analytics.",
"operator": "Branch Metrics, Inc.",
"parent_entity": null,
"topics": [
"mobile development",
"deep linking",
"attribution",
"mobile analytics",
"marketing technology"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": true,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": "2011-11-10T00:00:00Z",
"rank": 540,
"hosting_provider": "AMAZON-02 - Amazon.com, Inc."
}
}