branch.io operates primarily as a developer platform, focusing on mobile deep linking & attribution. Branch.io provides a mobile measurement and deep linking platform that helps developers and marketers create seamless user journeys across web and mobile apps. It is a critical infrastructure provider for mobile app growth, attribution, and cross-platform analytics. It is operated by Branch Metrics, Inc..
Beyond its core function, the ecosystem extends into url shorteners, providing a broader range of services.
mobile developmentdeep linkingattributionmobile analyticsmarketing technology
Highly Established
branch.io is a well-established platform operated by Branch Metrics, Inc.. Top 1,000 global website, 14 years old, high traffic. Standard web safety practices apply.
Top 1,000 global website14 years oldhigh traffic
Security Considerations
While branch.io is an established platform, these capabilities require extra vigilance.
URL Shortener
branch.io
converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Custom Subdomains
branch.io
allows users to create custom addresses like "anything.branch.io". An address like "paypal-secure.branch.io" may look official but is actually controlled by whoever registered that subdomain—not Branch Metrics, Inc..
Remember: The platform itself is established, but even established platforms can be abused.
Real-Time Investigation
Investigate a Specific URL
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from
this domain.
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Recent Threat Analysis
URLert analyzed recent scan activity for branch.io
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Developer API
Integrate Domain Intelligence
Access this classification data programmatically via our API.
GET /api/v1/classify?domain=branch.io
{
"domain": "branch.io",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "developer_platform",
"specialization": "Mobile Deep Linking & Attribution",
"secondary_purposes": [
"url_shortener"
]
},
"identity": {
"headline": "Mobile linking, attribution, and measurement platform",
"summary": "Branch.io provides a mobile measurement and deep linking platform that helps developers and marketers create seamless user journeys across web and mobile apps. It is a critical infrastructure provider for mobile app growth, attribution, and cross-platform analytics.",
"operator": "Branch Metrics, Inc.",
"parent_entity": null,
"topics": [
"mobile development",
"deep linking",
"attribution",
"mobile analytics",
"marketing technology"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": true,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2011-11-10",
"rank": 579,
"hosting_provider": "AMAZON-02"
}
}