buff.ly operates primarily as a URL shortener, focusing on social media link management. buff.ly is the custom link shortening domain used by Buffer to facilitate post scheduling and engagement tracking across social networks. The platform allows users to shorten long URLs into branded links for cleaner sharing and detailed click analytics. It is operated by Buffer, a subsidiary of Buffer Inc..
Historical and current IP address mappings for this domain.
| IP Address / Infrastructure | Status | Subdomains | Last Seen |
|---|---|---|---|
AMAZON-02 - Amazon.com, Inc. (AS16509) | Active | buff.ly | Today |
Real experiences from people who visited this domain
URLert analyzed recent scan activity for buff.ly
No public scans recorded recently
Be the first to run a threat analysis on this domain.
While buff.ly is an established platform, these capabilities require extra vigilance.
buff.ly converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Learn about common risks for this type of website
Access this classification data programmatically via our API.
{
"domain": "buff.ly",
"confidence": "high",
"category": {
"purpose": "url_shortener",
"specialization": "Social Media Link Management"
},
"identity": {
"headline": "Official URL shortener for the Buffer social media management platform",
"summary": "buff.ly is the custom link shortening domain used by Buffer to facilitate post scheduling and engagement tracking across social networks. The platform allows users to shorten long URLs into branded links for cleaner sharing and detailed click analytics.",
"operator": "Buffer",
"parent_entity": "Buffer Inc.",
"topics": [
"social media marketing",
"link tracking",
"url shortener",
"content scheduling"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": null,
"rank": 24710,
"hosting_provider": "AMAZON-02 - Amazon.com, Inc."
}
}