goo.gl operates primarily as a URL shortener, focusing on legacy url shortener. goo.gl is a URL shortening service operated by Google that converts long URLs into short aliases. While the service stopped accepting new links in 2018 and deactivated unused links in August 2025, it continues to resolve actively used legacy links. It is operated by Google LLC, a subsidiary of Alphabet Inc..
goo.gl
Trusted High Traffic Tranco #58
Related Topics
url shortenerlink managementredirect servicegoogle
Highly Established
goo.gl is a well-established platform operated by Google LLC. Top 1,000 global website, 20 years old. Standard web safety practices apply.
Top 1,000 global website20 years old
Security Considerations
While goo.gl is an established platform, these capabilities require extra vigilance.
URL Shortener
goo.gl converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Related Security Guides
Learn about common risks for this type of website
Real-Time Investigation
Investigate a Specific URL
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.
Opens in a new tab for live analysis
Recent Threat Analysis
URLert analyzed recent scan activity for goo.gl and found 19 results.
| Status | Target URL | Time |
|---|---|---|
| Suspicious | https://maps.app.goo.gl/E8ET6GdBecqKokJL6 | 16 hours ago |
| Clean | https://maps.app.goo.gl/RkMXW1ycCWfrSX8t8 | 16 hours ago |
| Suspicious | https://maps.app.goo.gl/SngQfZoAvGHjqutJ9 | 3 days ago |
| Clean | https://maps.app.goo.gl/yXp8vxJgVyAD9gzz6 | 6 days ago |
| Clean | https://maps.app.goo.gl/3s7WJTSENj2r7WDd7 | 1 week ago |
| Clean | https://photos.app.goo.gl/XrTTvza4XMV6og1V6 | 1 week ago |
| Clean | https://maps.app.goo.gl/SngQfZoAvGHjqutJ9 | 1 week ago |
| Clean | https://photos.app.goo.gl/A6y6yz4Maf57YjYJ7 | 2 weeks ago |
| Clean | https://photos.app.goo.gl/YapcxBE1HY6XJNWd6 | 2 weeks ago |
| Malicious | https://photos.app.goo.gl/6JGfLNcd3vdvJb3VA | 3 weeks ago |
Developer API
Integrate Domain Intelligence
Access this classification data programmatically via our API.
GET /api/v1/classify?domain=goo.gl
{
"domain": "goo.gl",
"confidence": "high",
"category": {
"purpose": "url_shortener",
"specialization": "Legacy URL Shortener"
},
"identity": {
"headline": "Google's legacy URL shortening service",
"summary": "goo.gl is a URL shortening service operated by Google that converts long URLs into short aliases. While the service stopped accepting new links in 2018 and deactivated unused links in August 2025, it continues to resolve actively used legacy links.",
"operator": "Google LLC",
"parent_entity": "Alphabet Inc.",
"topics": [
"url shortener",
"link management",
"redirect service",
"google"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": "2005-06-22T00:00:00Z",
"rank": 58,
"hosting_provider": "GOOGLE"
}
}