optimizely.com operates primarily as a developer platform, focusing on digital experience. Optimizely is a leading provider of digital experience platform (DXP) solutions, offering tools for A/B testing, content management, and AI-driven personalization. The platform enables businesses to optimize customer journeys and improve conversion rates through data-driven experimentation and marketing orchestration. It is operated by Optimizely.
Beyond its core function, the ecosystem extends into content publishing, e-commerce, and productivity suites, providing a broader range of services.
optimizely.com is a well-established platform operated by Optimizely. Top 1,000 global website, 16 years old, high traffic. Standard web safety practices apply.
Top 1,000 global website16 years oldhigh traffic
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Developer API
Integrate Domain Intelligence
Access this classification data programmatically via our API.
GET /api/v1/classify?domain=optimizely.com
{
"domain": "optimizely.com",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "developer_platform",
"specialization": "Digital Experience Platform",
"secondary_purposes": [
"content_publishing",
"ecommerce",
"productivity_suite"
]
},
"identity": {
"headline": "Digital Experience Platform for Experimentation, CMS, and Commerce",
"summary": "Optimizely is a leading provider of digital experience platform (DXP) solutions, offering tools for A/B testing, content management, and AI-driven personalization. The platform enables businesses to optimize customer journeys and improve conversion rates through data-driven experimentation and marketing orchestration.",
"operator": "Optimizely",
"parent_entity": null,
"topics": [
"A/B testing",
"personalization",
"CMS",
"experimentation",
"marketing technology"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": false,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2010-01-11",
"rank": 636,
"hosting_provider": "EPISERVER_AS Optimizely AB"
}
}