ow.ly operates primarily as a URL shortener, focusing on link shortening. OW.ly is a popular URL shortening service that allows users to create short, trackable links. It is operated by Hootsuite, a social media management platform, and is often used for sharing content on social media. It is operated by Hootsuite.
ow.ly
Trusted High Traffic Tranco #4,381
Related Topics
url shortenerlink managementsocial media toolshootsuite
Well Established
ow.ly is a well-established platform operated by Hootsuite. Top 100,000 global website, 17 years old. Standard web safety practices apply.
Top 100,000 global website17 years old
Security Considerations
While ow.ly is an established platform, these capabilities require extra vigilance.
URL Shortener
ow.ly converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Related Security Guides
Learn about common risks for this type of website
Real-Time Investigation
Investigate a Specific URL
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.
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Recent Threat Analysis
URLert analyzed recent scan activity for ow.ly and found 1 result.
| Status | Target URL | Time |
|---|---|---|
| Clean | https://ow.ly/jBNI303sMdn | 4 weeks ago |
Developer API
Integrate Domain Intelligence
Access this classification data programmatically via our API.
GET /api/v1/classify?domain=ow.ly
{
"domain": "ow.ly",
"confidence": "high",
"category": {
"purpose": "url_shortener",
"specialization": "Link Shortening"
},
"identity": {
"headline": "URL shortening service by Hootsuite",
"summary": "OW.ly is a popular URL shortening service that allows users to create short, trackable links. It is operated by Hootsuite, a social media management platform, and is often used for sharing content on social media.",
"operator": "Hootsuite",
"parent_entity": null,
"topics": [
"url shortener",
"link management",
"social media tools",
"hootsuite"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": "2008-11-20T00:00:00Z",
"rank": 4381,
"hosting_provider": "AMAZON-AES"
}
}