pubmatic.com operates primarily as a marketplace, focusing on programmatic ad marketplace. PubMatic is an independent technology company that develops and operates a sell-side platform (SSP) for digital advertising. It enables publishers to maximize their advertising revenue by providing a platform to manage and sell their ad inventory to advertisers and agencies. It is operated by PubMatic, Inc..
Beyond its core function, the ecosystem extends into developer platforms, providing a broader range of services.
ad techprogrammatic advertisingSSPpublisher monetizationdigital advertising
Highly Established
pubmatic.com is a well-established platform operated by PubMatic, Inc.. Top 1,000 global website, 19 years old, high traffic. Standard web safety practices apply.
Top 1,000 global website19 years oldhigh traffic
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Developer API
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GET /api/v1/classify?domain=pubmatic.com
{
"domain": "pubmatic.com",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "marketplace",
"specialization": "Programmatic Ad Marketplace",
"secondary_purposes": [
"developer_platform"
]
},
"identity": {
"headline": "Global sell-side platform (SSP) for digital advertising",
"summary": "PubMatic is an independent technology company that develops and operates a sell-side platform (SSP) for digital advertising. It enables publishers to maximize their advertising revenue by providing a platform to manage and sell their ad inventory to advertisers and agencies.",
"operator": "PubMatic, Inc.",
"parent_entity": null,
"topics": [
"ad tech",
"programmatic advertising",
"SSP",
"publisher monetization",
"digital advertising"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": false,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2006-12-29",
"rank": 169,
"hosting_provider": "AMAZON-02"
}
}