sber.ru operates primarily as a financial services platform, focusing on universal banking. Sber (formerly Sberbank) is the largest bank in Russia, Central and Eastern Europe. It has diversified into a broad ecosystem of digital services, including e-commerce, cloud computing, and entertainment, serving millions of customers. It is operated by Sber.
Beyond its core function, the ecosystem extends into multi-purpose portals and e-commerce, providing a broader range of services.