uidapi.com operates primarily as a identity provider, focusing on ad tech identity. UIDAPI.com is part of The Trade Desk's Unified ID 2.0 (UID2) initiative, an open-source framework for identity in digital advertising. It provides a privacy-conscious, persistent identifier designed to replace third-party cookies for ad targeting and measurement. It is operated by The Trade Desk.
Beyond its core function, the ecosystem extends into developer platforms, providing a broader range of services.
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uidapi.com is a well-established platform operated by The Trade Desk. Top 10,000 global website, 5 years old, high traffic. Standard web safety practices apply.
While uidapi.com is an established platform, these capabilities require extra vigilance.
uidapi.com provides "Sign in with..." authentication for third-party websites. Attackers create fake login pages that look identical to the real one. Always check the URL bar shows the exact correct domain before entering your password.
Remember: The platform itself is established, but even established platforms can be abused.
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{
"domain": "uidapi.com",
"state": "developed",
"stability": "permanent",
"confidence": "medium",
"category": {
"purpose": "identity_provider",
"specialization": "Ad Tech Identity",
"secondary_purposes": [
"developer_platform"
]
},
"identity": {
"headline": "API for Unified ID 2.0 in digital advertising",
"summary": "UIDAPI.com is part of The Trade Desk's Unified ID 2.0 (UID2) initiative, an open-source framework for identity in digital advertising. It provides a privacy-conscious, persistent identifier designed to replace third-party cookies for ad targeting and measurement.",
"operator": "The Trade Desk",
"parent_entity": null,
"topics": [
"ad tech",
"digital advertising",
"identity resolution",
"privacy",
"unified ID"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": false,
"is_public_idp": true,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2020-10-05",
"rank": 2433,
"hosting_provider": "AMAZON-02"
}
}