wl.co operates primarily as a URL shortener, focusing on whatsapp chat links. wl.co is a utility domain used to shorten and redirect URLs to WhatsApp chat interfaces. It is commonly used by marketing tools to facilitate direct communication between customers and businesses via the WhatsApp platform.
wl.co is a well-established platform with no publicly identified operator. Top 100,000 global website, 15 years old. Standard web safety practices apply.
While wl.co is an established platform, these capabilities require extra vigilance.
wl.co converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Learn about common risks for this type of website
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{
"domain": "wl.co",
"confidence": "medium",
"category": {
"purpose": "url_shortener",
"specialization": "WhatsApp Chat Links"
},
"identity": {
"headline": "Specialized URL shortener for WhatsApp click-to-chat links",
"summary": "wl.co is a utility domain used to shorten and redirect URLs to WhatsApp chat interfaces. It is commonly used by marketing tools to facilitate direct communication between customers and businesses via the WhatsApp platform.",
"operator": null,
"parent_entity": null,
"topics": [
"whatsapp",
"url shortener",
"marketing",
"communication",
"lead generation",
"redirect service"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": "2010-04-26T07:56:20Z",
"rank": 65553,
"hosting_provider": "FACEBOOK"
}
}