wp.com

Trusted High Traffic Tranco #404

wp.com operates primarily as a content publishing platform, focusing on managed wordpress hosting. WordPress.com is a managed hosting service for the WordPress content management system, allowing users to build websites, blogs, and online stores. It is operated by Automattic and provides a suite of tools including security, backups, and design customization. It is operated by Automattic, a subsidiary of Automattic.

Beyond its core function, the ecosystem extends into cloud infrastructure, identity providers, and e-commerce, providing a broader range of services.

Industry Category

Content Publishing

Platforms for creating and publishing written content.

Related Topics

bloggingweb hostingCMSwebsite buildermanaged hosting

Highly Established

wp.com is a well-established platform operated by Automattic. Top 1,000 global website, 28 years old, high traffic. Standard web safety practices apply.

Top 1,000 global website28 years oldhigh traffic

Security Considerations

While wp.com is an established platform, these capabilities require extra vigilance.

File Hosting

wp.com allows users to upload and share files. Any file you download was uploaded by another user—not the platform operator. Scan downloads with antivirus software and only download from sources you trust.

Form Builder

wp.com enables anyone to create forms that collect user data. Attackers use this to create fake login pages or payment forms. Never enter passwords or financial information on forms hosted here unless you initiated the process yourself.

Identity Provider

wp.com provides "Sign in with..." authentication for third-party websites. Attackers create fake login pages that look identical to the real one. Always check the URL bar shows the exact correct domain before entering your password.

Document Hosting

wp.com hosts documents and pages shared via links. Because the domain is trusted, links pass through email spam filters easily. Attackers exploit this to host fake invoices, login pages, or malware download prompts.

User-Generated Content

wp.com hosts content created by its users, not the platform operator. Individual posts, profiles, or pages may contain scams, misinformation, or phishing attempts that the platform hasn't yet detected or removed.

Custom Subdomains

wp.com allows users to create custom addresses like "anything.wp.com". An address like "paypal-secure.wp.com" may look official but is actually controlled by whoever registered that subdomain—not Automattic.

Remember: The platform itself is established, but even established platforms can be abused.

Real-Time Investigation

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Recent Threat Analysis

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Developer API

Integrate Domain Intelligence

Access this classification data programmatically via our API.

GET /api/v1/classify?domain=wp.com
{
  "domain": "wp.com",
  "state": "developed",
  "stability": "permanent",
  "confidence": "high",
  "category": {
    "purpose": "content_publishing",
    "specialization": "Managed WordPress Hosting",
    "secondary_purposes": [
      "cloud_infrastructure",
      "identity_provider",
      "ecommerce"
    ]
  },
  "identity": {
    "headline": "Managed WordPress hosting and website creation platform",
    "summary": "WordPress.com is a managed hosting service for the WordPress content management system, allowing users to build websites, blogs, and online stores. It is operated by Automattic and provides a suite of tools including security, backups, and design customization.",
    "operator": "Automattic",
    "parent_entity": "Automattic",
    "topics": [
      "blogging",
      "web hosting",
      "CMS",
      "website builder",
      "managed hosting"
    ]
  },
  "functions": {
    "is_ugc_platform": true,
    "is_file_host": true,
    "is_url_shortener": false,
    "is_public_idp": true,
    "is_crypto_platform": false,
    "allows_user_subdomains": true,
    "is_form_builder": true,
    "is_document_host": true
  },
  "facts": {
    "created_at": "1997-03-28",
    "rank": 404,
    "hosting_provider": "AUTOMATTIC"
  }
}

Hosting

AUTOMATTIC

Registered

Mar 28, 1997

Last Updated

Jan 9, 2026

Domain data sourced from WHOIS, Tranco rankings, and URLert's classification engine.