xiaohongshu.com operates primarily as a social network, focusing on lifestyle social commerce. Xiaohongshu, also known as Little Red Book, is a major Chinese social media platform focused on lifestyle content, product reviews, and shopping. It functions as a hybrid of Instagram and Pinterest with integrated e-commerce capabilities, allowing users to discover and purchase products directly through user-generated 'notes' and videos. It is operated by Xingyin Information Technology (Shanghai) Co., Ltd..
xiaohongshu.com
Trusted High Traffic Tranco #783
Related Topics
social medialifestylee-commerceproduct reviewsinfluencer marketing
Highly Established
xiaohongshu.com is a well-established platform operated by Xingyin Information Technology (Shanghai) Co., Ltd.. Top 1,000 global website, 14 years old. Standard web safety practices apply.
Top 1,000 global website14 years old
Security Considerations
While xiaohongshu.com is an established platform, these capabilities require extra vigilance.
User-Generated Content
xiaohongshu.com hosts content created by its users, not the platform operator. Individual posts, profiles, or pages may contain scams, misinformation, or phishing attempts that the platform hasn't yet detected or removed.
Remember: The platform itself is established, but even established platforms can be abused.
Related Security Guides
Learn about common risks for this type of website
Real-Time Investigation
Investigate a Specific URL
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.
Opens in a new tab for live analysis
Recent Threat Analysis
URLert analyzed recent scan activity for xiaohongshu.com
No public scans recorded recently
Be the first to run a threat analysis on this domain.
Developer API
Integrate Domain Intelligence
Access this classification data programmatically via our API.
GET /api/v1/classify?domain=xiaohongshu.com
{
"domain": "xiaohongshu.com",
"confidence": "high",
"category": {
"purpose": "social_network",
"specialization": "Lifestyle Social Commerce"
},
"identity": {
"headline": "China's leading lifestyle sharing and social commerce platform",
"summary": "Xiaohongshu, also known as Little Red Book, is a major Chinese social media platform focused on lifestyle content, product reviews, and shopping. It functions as a hybrid of Instagram and Pinterest with integrated e-commerce capabilities, allowing users to discover and purchase products directly through user-generated 'notes' and videos.",
"operator": "Xingyin Information Technology (Shanghai) Co., Ltd.",
"parent_entity": null,
"topics": [
"social media",
"lifestyle",
"e-commerce",
"product reviews",
"influencer marketing"
]
},
"functions": {
"is_ugc_platform": true,
"is_file_host": false,
"is_url_shortener": false,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"registered_date": "2011-11-25T00:00:00Z",
"rank": 783,
"hosting_provider": "TENCENT-NET-AP-CN Tencent Building, Kejizhongyi Avenue"
}
}