yp.to operates primarily as a URL shortener, focusing on yellow pages links. yp.to serves as a short domain and URL shortener for various Yellow Pages online directories, primarily for New Zealand. It provides concise links to local business listings and contact information. It is operated by Yellow Pages Group (New Zealand).
Beyond its core function, the ecosystem extends into multi-purpose portals, providing a broader range of services.
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yp.to is a well-established platform operated by Yellow Pages Group (New Zealand). Top 10,000 global website, 28 years old, high traffic. Standard web safety practices apply.
While yp.to is an established platform, these capabilities require extra vigilance.
yp.to converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
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{
"domain": "yp.to",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "url_shortener",
"specialization": "Yellow Pages Links",
"secondary_purposes": [
"multi_purpose_portal"
]
},
"identity": {
"headline": "Official URL shortener and portal for Yellow Pages services",
"summary": "yp.to serves as a short domain and URL shortener for various Yellow Pages online directories, primarily for New Zealand. It provides concise links to local business listings and contact information.",
"operator": "Yellow Pages Group (New Zealand)",
"parent_entity": null,
"topics": [
"url shortener",
"business directory",
"local search",
"yellow pages",
"new zealand"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "1997-09-16",
"rank": 3773,
"hosting_provider": null
}
}