yp.to

Trusted High Traffic Tranco #3,773

yp.to operates primarily as a URL shortener, focusing on yellow pages links. yp.to serves as a short domain and URL shortener for various Yellow Pages online directories, primarily for New Zealand. It provides concise links to local business listings and contact information. It is operated by Yellow Pages Group (New Zealand).

Beyond its core function, the ecosystem extends into multi-purpose portals, providing a broader range of services.

Industry Category

URL Shorteners

Services that create shortened URLs for easier sharing.

Related Industries

Related Topics

url shortenerbusiness directorylocal searchyellow pagesnew zealand

Well Established

yp.to is a well-established platform operated by Yellow Pages Group (New Zealand). Top 10,000 global website, 28 years old, high traffic. Standard web safety practices apply.

Top 10,000 global website28 years oldhigh traffic

Security Considerations

While yp.to is an established platform, these capabilities require extra vigilance.

URL Shortener

yp.to converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.

Remember: The platform itself is established, but even established platforms can be abused.

Related Security Guides

Learn about common risks for this type of website

Real-Time Investigation

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Recent Threat Analysis

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Developer API

Integrate Domain Intelligence

Access this classification data programmatically via our API.

GET /api/v1/classify?domain=yp.to
{
  "domain": "yp.to",
  "state": "developed",
  "stability": "permanent",
  "confidence": "high",
  "category": {
    "purpose": "url_shortener",
    "specialization": "Yellow Pages Links",
    "secondary_purposes": [
      "multi_purpose_portal"
    ]
  },
  "identity": {
    "headline": "Official URL shortener and portal for Yellow Pages services",
    "summary": "yp.to serves as a short domain and URL shortener for various Yellow Pages online directories, primarily for New Zealand. It provides concise links to local business listings and contact information.",
    "operator": "Yellow Pages Group (New Zealand)",
    "parent_entity": null,
    "topics": [
      "url shortener",
      "business directory",
      "local search",
      "yellow pages",
      "new zealand"
    ]
  },
  "functions": {
    "is_ugc_platform": false,
    "is_file_host": false,
    "is_url_shortener": true,
    "is_public_idp": false,
    "is_crypto_platform": false,
    "allows_user_subdomains": false,
    "is_form_builder": false,
    "is_document_host": false
  },
  "facts": {
    "created_at": "1997-09-16",
    "rank": 3773,
    "hosting_provider": null
  }
}

Registered

Sep 16, 1997

Last Updated

Jan 6, 2026

Domain data sourced from WHOIS, Tranco rankings, and URLert's classification engine.