bit.ly operates primarily as a URL shortener, focusing on link management. Bitly is a leading link management platform providing URL shortening, branding, and analytics tools. It enables businesses and individuals to shorten links, track click metrics, and manage link-in-bio pages. It is operated by Bitly, Inc..
Beyond its core function, the ecosystem extends into marketing analytics, providing a broader range of services.
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bit.ly is a well-established platform operated by Bitly, Inc.. Top 1,000 global website, 17 years old, high traffic. Standard web safety practices apply.
While bit.ly is an established platform, these capabilities require extra vigilance.
bit.ly converts URLs into short codes that hide the actual destination. Before clicking shortened links, use a URL expander tool or hover to preview where the link actually leads.
Remember: The platform itself is established, but even established platforms can be abused.
Learn about common risks for this type of website
Discover how short URLs can compromise your Android phone by distributing malicious apps.
Learn how scammers exploit popular link-in-bio services like Linktree and Linkr.bio to hide phishing and malware.
Run a live threat scan to detect phishing, malware, and suspicious content on any URL from this domain.
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URLert analyzed recent scan activity for bit.ly and found 66 results.
| Status | Target URL | Time |
|---|---|---|
| Suspicious | https://bit.ly/450liVA | 1 hour ago |
| Suspicious | https://bit.ly/3NdseIT | 1 hour ago |
| Clean | https://bit.ly/linkk72 | 10 hours ago |
| Suspicious | https://bit.ly/investmentplugbroker | 12 hours ago |
| Malicious | https://bit.ly/49iEeSc | 1 day ago |
| Suspicious | https://bit.ly/4spqxIt | 3 days ago |
| Clean | https://bit.ly/LvBeT | 3 days ago |
| Malicious | https://bit.ly/453EbXQ | 4 days ago |
| Suspicious | https://bit.ly/4plCNqF | 5 days ago |
| Clean | https://bit.ly/4sgVWNj | 5 days ago |
Access this classification data programmatically via our API.
{
"domain": "bit.ly",
"state": "developed",
"stability": "stable",
"confidence": "high",
"category": {
"purpose": "url_shortener",
"specialization": "Link Management Platform",
"secondary_purposes": [
"marketing_analytics"
]
},
"identity": {
"headline": "Global URL shortening and link management platform",
"summary": "Bitly is a leading link management platform providing URL shortening, branding, and analytics tools. It enables businesses and individuals to shorten links, track click metrics, and manage link-in-bio pages.",
"operator": "Bitly, Inc.",
"parent_entity": null,
"topics": [
"url shortener",
"link management",
"marketing analytics",
"qr codes",
"link in bio"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": true,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2008-05-17",
"rank": 88,
"hosting_provider": "GOOGLE-CLOUD-PLATFORM"
}
}