pha.org.pk presents itself as a corporate website, focusing on hotel industry association. The Pakistan Hotels Association (PHA) is a trade organization established in 1963 to represent the interests of the hotel and hospitality sector in Pakistan. It acts as a primary liaison between industry stakeholders and the government to promote tourism and address policy, taxation, and infrastructure issues. It claims to be operated by Pakistan Hotels Association.
hotel industrytourismtrade associationhospitality