rubiconproject.com operates primarily as a marketplace, focusing on programmatic ad exchange. Rubicon Project is a major programmatic advertising exchange and supply-side platform (SSP) that automates the buying and selling of digital advertising inventory. In 2020, the company merged with Telaria to form Magnite, though this domain remains a critical infrastructure endpoint for ad serving and real-time bidding. It is operated by Magnite.
Beyond its core function, the ecosystem extends into corporate websites, providing a broader range of services.
ad techprogrammatic advertisingsupply-side platformreal-time biddingdigital advertising
Highly Established
rubiconproject.com is a well-established platform operated by Magnite. Top 1,000 global website, 18 years old, high traffic. Standard web safety practices apply.
Top 1,000 global website18 years oldhigh traffic
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Developer API
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Access this classification data programmatically via our API.
GET /api/v1/classify?domain=rubiconproject.com
{
"domain": "rubiconproject.com",
"state": "developed",
"stability": "permanent",
"confidence": "high",
"category": {
"purpose": "marketplace",
"specialization": "Programmatic Ad Exchange",
"secondary_purposes": [
"corporate_website"
]
},
"identity": {
"headline": "Programmatic advertising exchange and supply-side platform (part of Magnite)",
"summary": "Rubicon Project is a major programmatic advertising exchange and supply-side platform (SSP) that automates the buying and selling of digital advertising inventory. In 2020, the company merged with Telaria to form Magnite, though this domain remains a critical infrastructure endpoint for ad serving and real-time bidding.",
"operator": "Magnite",
"parent_entity": null,
"topics": [
"ad tech",
"programmatic advertising",
"supply-side platform",
"real-time bidding",
"digital advertising"
]
},
"functions": {
"is_ugc_platform": false,
"is_file_host": false,
"is_url_shortener": false,
"is_public_idp": false,
"is_crypto_platform": false,
"allows_user_subdomains": false,
"is_form_builder": false,
"is_document_host": false
},
"facts": {
"created_at": "2007-05-02",
"rank": 149,
"hosting_provider": "SWITCH-LTD"
}
}