tapad.com operates primarily as a corporate website, focusing on identity resolution adtech. Tapad provides cross-device identity resolution services, helping marketers and platforms connect consumers across multiple devices and touchpoints. It was acquired by Experian in 2020 to bolster its marketing services and data analytics portfolio. It is operated by Tapad, a subsidiary of Experian.
Beyond its core function, the ecosystem extends into cloud infrastructure, providing a broader range of services.